You could be your best sponsor: in the age of social media, we all have the great opportunity – but also the great responsibility – to “tell us” through what marketing has christened as a personal brand.
This concept contains identities, interests, experiences, relationships, values and images that tell who you are, what you know how to do, what sets you apart. More than a simple sum of all these elements, your personal brand is the set of messages you choose to convey and is, above all, the result of a daily work of communication at multiple levels.
If you can highlight your skills and distinctive characteristics, then the personal brand can be your best business card in an increasingly crowded and competitive job market.
But how can you build it without missteps? Where do you start?
The Forbes Coaches Council asked these questions to twelve of its consultants and coaches, experts in business dynamics and career development.
Let’s go through them one by one.
1. Show off
Don’t hide and don’t hide your ideas. Every day, in one way or another, your work puts you in the spotlight, whether it’s during a meeting or meeting with a client, or through social media such as LinkedIn, Twitter and Facebook. Every interaction is an opportunity to present your ideas and invite others to follow them. Not taking the opportunity means risking to go unnoticed and unheard. If you want to become a leader, then you have to “tread the stage”. Your stage? The office, networking moments and the Web.
2. Help, to be helped
How to find one or more brand ambassadors? If it is true that you have to tread the stage, as we said, it is not excluded that you can work behind the scenes at first or in specific circumstances. If you can make yourself useful in some way, by helping someone or solving a problem, do it: the people you have supported will immediately recognize you as their deus ex machina and will become your best “ambassadors”.
3. Don’t abandon things halfway
Always follow through on your words, honor your commitments, carry out the tasks that have been assigned to you or that you have chosen. You will build an excellent image, the best one to aspire to: that of reliable people. And this, suggests one of the consultants of the Forbes Coaches Council, is a very clever strategy for building a personal brand.
4. Learn to say “no”
In the work of creating a personal brand, the ability to say “no” is often underestimated, although very important. Do not be afraid to close the door on anything that is not consistent with your image, with your values, interests and experiences. In short, feel compelled to remove everything that is not in line with the message you wish to communicate to others.
5. Don’t leave anything on LinkedIn to chance
That it is a great stage to find or promote your work is certainly no mystery, but how can you use LinkedIn to create a “commercial” image of yourself? The advice of the experts is not to neglect any detail, because everything can contribute to defining the personal brand: the text chosen for the headline, the summary of the professional profile, the description of experiences and roles, connections and recommendations.
6. Use a “megaphone”
Twitter tweets, YouTube videos, ebooks, podcasts and other forms of communication can give voice to your messages, bringing them to a large audience. You can make these tools the megaphone of your brand if you know how to establish yourself as an expert in a specific sector.
The most effective strategies for personal branding don’t end there.