The personal brand is not a simple photograph of who you are: it is the result of a work of selection, construction and communication that takes time and sometimes even a little fatigue. With the advice of coaching and career development experts, chosen by the Forbes Coaches Council, you can orient yourself and make the most of the tools that the Web provides. After the six “pills” of wisdom illustrated in the previous article, we complete the vademecum with the last six.
7. First of all, awareness
Understanding yourself, when it comes to personal branding, has little to do with philosophy and psychology: it is above all a business question because you are your brand. It is therefore worth asking a few questions and taking the time to answer them. What are your strengths? How are you unique? What challenges do you want to overcome? Do you really believe in yourself, and why?
8. Go where the “heart” takes you
Any company bases its actions and communication on some values. Three, four or five at the most constitute the “heart” of his identity. And for people it’s no different: find your most important values and you will have defined the core of your brand, around which to build everything else. Remember: your every action and every message must always be consistent and in line with them.
9. Don’t be inconsistent
The ninth tip is linked to the previous one. Sending conflicting messages is counterproductive, as it generates mistrust and erodes the credibility of the personal brand. And every gesture, potentially, is a message: your statements and actions, but also what you publish on social networks, the tones, the vocabulary used, the photographs visible to others. Role, experience and professional choices must be consistent with the personal image communicated.
10. Remember that the body speaks
Non-verbal and unintended language greatly affects people’s judgment, especially the infamous “ first impression ” is what matters. Even before saying a word, your body will send messages to others through posture, attitudes, gazes, proxemics, facial expressions. Whoever stands in front of you (or on the other side of a PC screen, watching you on video) will grasp aspects such as awareness, attention, intention and will start to get an idea about you.
11. Be in hand
Friendliness may seem a bit out of date value and instead still matters a lot in the digital communications era. If you are kind, helpful, open, interactive and spontaneous in your relationships (face-to-face or indirect), then you will have a better chance of creating a positive connection with others. The personal brand does not represent so much the image you have of yourself, but what others think of you: remember this the next time you reply to an email or a comment on a social network!
12. Don’t pretend
Authenticity is perhaps the first and most important strategy. A personal brand that is not aligned with your identity and your values is difficult, in the long run impossible, to sustain. And if employees or customers smell the deception, credibility fades. By choosing to be authentic you will not only be more credible but also unmistakable, unique.